The 33rd Edition of the Milan Franchising Show was held at Fieramilanocity , an event of national relevance in the affiliation business, which saw the participation of over 17 thousand visitors with an increase of 15% compared to the previous edition. Helena and Marco di Bianco Lavoro have been present for the duration of the event and have collected many testimonies (soon online), for now here are the data, the report and some nice photos.
Salone Franchising Milan: a success on all fronts
During the three days of affiliate trade , the Milan Franchising Show was a place where content, education, business and entertainment created an extremely positive atmosphere. All these elements meant that the most significant result compared to the success of this event was the visitors’ stay time that went from 3 hours to 4½ hours compared to last year.
In an exhibition area increased by 18% compared to 2017 and over 200 commercial brands, the Franchising Show was a place of important decisions for the future that satisfied both the participants and the exhibitors. Confirming the success of this event came the words of the president of the Salone Antonio Fossati who underlined that not only the quality of the job interviews and the quantity of visitors was raised, but also the percentage of visitors coming from the Center and from the South of Italy.
Helena Hagan of Bianco Lavoro interviewed dozens of franchisors exclusively, soon the best videos on youtube! For now some images …
Salone Franchising Milan 2018: satisfied exhibitors
Exhibitors satisfied that, during this event, they contacted and evaluated a large number of candidates both for the opening of new sales points and of affiliate service agencies . For some of them it was the first experience at a franchise fair like Domino’s Pizza whose Ad Alessandro Lazzaroni said he had several quality meetings.
Re / Max Italia was also satisfied and , for the Milan Franchising Show to be held next year, decided to double the stand. But also Careffour, Coop and Prima Donna have underlined the numerous positive aspects of the fair including, in addition to the numerous contacts and the great turnout, also the perfect organization that allowed visitors to know exactly what to look for.
The Hall of Opportunities
Really many sectors represented for franchise opportunities: ice cream , caffettterie , private postal , breweries , elder care services , etc … to please potential franchisees of each sector and for each type of investment.
Marco Moretti, president of Fandango Club , underlined that this is the second exhibition organized by them, which has been modernized through a ” captivating and practical layout, with the spectacularization of conferences and workshops, with new initiatives such as the Talent Show ” . All this has allowed this show to be an event of dreams and opportunities. Also frequent on the stage of the Franchising School attended by over a thousand people as well as the 4You Franchising which recorded 220 presences who took advantage of free consultations from experts in the sector.
Great attention was also paid to the “Re.start-smart up your business” talent show, which saw innovative projects and start-ups with regard to new stores. The finalist projects selected by a jury of experts are, for example, the Concept Store, a drink bar that allows you to have cocktails ready at home; an online platform called Bibliogiochi, which allows you to rent games and toys; MyAgry, which gives the opportunity to experience the experience as a farmer; and many others.
Particular attention has also been given to the retail world on which conferences have been organized by Federfranchising to highlight how the future of robotics also concerns the world of franchising, as the first concepts regarding the catering sector are being developed with a totally automated service.